Vibe and Stan Lee's Pow to Create Urban Superhero

Posted on July 3, 2005

Vibe Magazine and Stan Lee's POW! Entertainment have announce an exclusive partnership to create an urban superhero. The urban character will be marketed as an action hero and will grace the pages of Vibe, as well as having its own graphic novel. Creators will take the animated character to DVD, television, and to feature film.

"I'm as excited as a kid with a new toy to be able to create a unique, exciting, urban superhero for a magazine that I respect as much as Vibe," said Stan Lee. "No one understands or talks to the urban market better than Vibe, and this is a golden opportunity for me to introduce a new, colorful superhero that the urban community can embrace as its own without resorting to typical ghetto cliches or stereotyping. Following the formula I know best, our first stop will be the pages of Vibe magazine, while our ultimate destination will be movies, TV, and DVDs. I can't wait to get started."