Virgin Megastore Sites to Be Powered by Amazon

Posted on July 11, 2002

Virgin Entertainment Group, North America, and Amazon.com announced an agreement to relaunch virginmega.com as a cobranded website powered by Amazon.com's e-commerce platform. Similarly, Virgin Entertainment Group, Japan, will be launching a Web site later this year that will be powered by Amazon.co.jp.

Virginmega.com powered by Amazon.com features the selection of music, videos, DVDs, software and books available at Amazon.com. Similarly, the Japan website will offer a vast selection of music, videos, DVDs, software, video games and books available at Amazon.co.jp. Amazon.com's U.S. and Japan websites will continue to operate independently.

Amazon.com will be the seller of record, providing inventory, fulfillment, site content and customer service for the cobranded sites. The new sites will continue to offer unique content, including daily entertainment news, gossip, exclusive interviews, reviews and views, editorial coverage, contests, streamed music, and store location information about in-store artist appearances and in-store events.

"The aim is to replicate the Virgin Megastore browsing experience online," Richard Branson, CEO and founder, Virgin Entertainment Group, said. "We will continue to provide music and entertainment consumers with the ultimate choice and convenience in purchasing. This allows us to cater not only to the casual buyer to whom convenience is important, but also to the most discerning and knowledgeable music and entertainment fans."