Wall Street Journal, New York Times Increase Prices

Posted on March 2, 2001

The Wall Street Journal recently announced that it is increasing its suggested cover price to one dollar per copy effective April 2, 2001. The increase, from 75 cents, is the first in the single-copy price since December 3, 1990. The subscription price of The Wall Street Journal will remain unchanged. The Wall Street Journal is published by Dow Jones & Company.

Also, The New York Times recently announced that it will raise the suggested newsstand price of the Sunday newspaper effective March 25. The Sunday paper in the greater New York metropolitan region will increase to $3.00 from $2.50. In the Northeast it will increase to $3.75 from $3.00. The national edition will increase to $4.75 from $4.00. There will be no change in the suggested price of Monday through Saturday newsstand copies. The prices of the Sunday paper in the New York region and nationally were last increased in 1995.

``Having not raised the single-copy price of The Wall Street Journal in more than ten years, we need to take this step to recover some of the costs of creating a publication which has been dramatically improved over that period,'' said Danforth Austin, general manager of The Wall Street Journal.

Each newspaper also has a large online presence. The Wall Street Journal is one of the few newspapers that charge a fee for their online content. The New York Times requires registration, but does not charge a fee to subscribers.