Weblogs, Inc. Shutters AdJab

Posted on February 18, 2007

In case you missed it AdJab was shut down at the end of January. The blog seemed to be doing very well traffic and blog ranking wise. The writing was also great. But all this must not have been enough for AOL's Weblogs Inc. There is one final jab from AdJab's bloggers with farewells by Chris Thilk, Tom Biro, Adam Finley and Bob Sassone. AdJab offered great commentary on all types of commercials as well as great Super Bowl ad coverage. The ad analyst wizards at AdJab will be missed.

Jaffe Juice wants to know what AOL was thinking when they decided to turn off AdJab.

Is this blogfading? No. Are these blogging layoffs...yes, but why? Both blogs have impressive Technorati rankings. So why then? Where's the explanation from AOL? I feel they have an obligation to justify this decision. Actually I feel the AdJab guys should have been a little more upfront as well?

There is also a farewell post on AdJab about Super Bowl ad coverage redirecting to a section of tvsquad.com.

Update: The AdJab domain now redirects to AOL's homepage.