Xerox Announces Integrated Service for Marketing and Printing Books

Posted on June 1, 1998

Xerox Corporation announced a new outsourcing service for publishers that permits "virtual book browsing" on the Web and provides guaranteed shipping dates to fulfill customer orders. The Xerox Book In Time service offers a fully integrated end-to-end capability for marketing, selling, printing and distributing books on demand. The system is designed to help publishers increase sales, limit costly book returns and inventory costs, reduce printing costs, and improve turnaround time and cash flow -- without a loss in book quality.

The Book In Time service is built around two core components addressing Web commerce and digital printing, and using technology from Xerox -- including the DocuTech 6180 Publisher -- and partners. The service produces softcover books in runs lengths from one to several thousand, enabling publishers to keep books in print longer and to address new market opportunities for niche titles, customized books and trade offerings.

"Book In Time permits publishers to do what they do best -- develop and market books -- and to do it with a powerful new set of tools that eliminate many of the traditional technological, geographic and capital budget constraints," said John Stempeck, vice president, strategy and business development, Document Services Group, Xerox Corporation. "This is a whole new class of service that takes a significant amount of risk out of many potentially lucrative new business opportunities in publishing."