YouTube Now Serving One Billion Video Views Daily

Posted on October 10, 2009

YouTube announced this week that they are now serving one billion video views each day. They mention basic principles they implemented that have since become fundamental tenets in the world of online video.

Speed matters: Videos should load and play back quickly.
Clip culture is here to stay: Short clips are voraciously consumed and perfect for watching a wide variety of content.
Open platforms open up possibility: Content creation isn't our business; it's yours. We wanted to create a place where anyone with a video camera, a computer, and an Internet connection could share their life, art, and voice with the world, and in many cases make a living from doing so.

They missed one: embedding. Embedding has been extremely important in helping YouTube grow quickly and the embed code has been adapted by many other video websites as a tool to get content widely distributed.