YouTube Gets in Bed With Paris Hilton

Posted on August 22, 2006

YouTube.com has kicked off a new advertising scheme called Brand Channel. Brand Channels will begin with a Warner Bros. Records promotion for Paris Hilton's new album. This promotion includes a new Paris Hilton Channel. You can see the first music video from the Paris Hilton Channel here.

Film Journal International reports that the Paris Hilton Channel is sponsored by Fox's Prison Break. It is not known if - or how much - Warner Bros. or Paris Hilton cut of the sponsorship is. YouTube is also launching ads called participatory video ads. The first ad was for Weinstein's film, Pulse. This ad generated 900,000 views in four days according to YouTube CEO Chad Hurley.

It's about time YouTube came up with a money making plan. They will need it to overcome their high bandwidth bills.

Image: Paris Hilton/YouTube