Ziff-Davis Launches Equip Magazine

Posted on December 4, 1997

Ziff-Davis, Inc., announced Equip, a magazine dedicated to digital electronics. The no-nonsense guide separates hype from reality in the latest trends, and gives readers the power to make enlightened buying decisions.

Equip's sharp editorial style is packed with the attitude and know-how of industry experts who share a passion for the digital world. With the critical and discerning eye of the insiders who write it, each issue provides a unique blend of product-oriented information and comparative testing from Ziff-Davis's highly-respected testing labs. Focused on all things digital, the magazine provides the latest on products such as digital phones, home theater and DVD players, digital satellite dishes, digital cameras, camcorders, Dolby digital receivers, global positioning systems, handheld PCs, digital watches and other digital gadgets.

"Until now, the digital enthusiast had to sift through a stack of specialty magazines to find often incomplete and conflicting information on the best buys in digital equipment. With so many new digital products hitting the market every day, searching for these snippets of information no longer works," said Paul Somerson, editor-in-chief. "Equip changes all that. It's comprehensive, authoritative, absolutely current and fun. Whether consumers are looking for products to enhance productivity or watching for news about the next-generation in cell phones, Equip has the complete story."