Ziff Davis Launches The Net Economy Magazine

Posted on May 10, 2000

Ziff Davis Media Inc. has announced the introduction of The Net Economy, a business news magazine targeted at top level management in the service provider community. The target audience is top business and technical management at Internet service providers (ISPs), local and long-distance telecommunications service providers, competitive network operators, cable and wireless service providers and applications services providers.

``With trillions of dollars being invested in new network infrastructures and competition driving service providers to innovate at a much faster pace, the network is evolving into an increasingly complex structure,'' said Al Perlman, president of the Business Publications Group at Ziff Davis. ``The Net Economy will be the chronicle of this revolution, providing the busy business and technology executive with a single source of information and analysis.''

A preview issue of The Net Economy will be introduced on June 5 at the Supercomm and Cable Tec shows for the telecommunications and cable industries in Atlanta. The magazine will publish monthly with an initial controlled circulation of 70,000 qualified subscribers in September, October, November and December before going twice-monthly in 2001.

Perlman also introduced a team of publishing and journalism professionals for The Net Economy. Publisher Paul Zuccarini has been associate publisher at Inter@ctive Week since September 1994. Editor-in-Chief Carol Wilson most recently was executive editor of Inter@ctive Week, where she was part of the founding editorial team in 1994. Editor Dennis Mendyk, an industry veteran with previous experience in the data-communications and telecommunications industries, was telecommunications editor at Inter@ctive Week.

``The Net Economy sits squarely at the intersection of technology and business, providing in-depth coverage of both,'' says Zuccarini. ``Executives in this very hectic industry will know how technological developments, regulatory decisions and the activity of industry standards groups will affect their businesses.''

Wilson says that because her publication isn't wed to any single industry -- telecommunications, wireless, Internet or cable -- her staff can look at the entire community with greater objectivity and expertise. ``The Net Economy will differ from existing publications by covering the financial side of the telecom industry, including Wall Street, the venture capitalists and others with a comprehensive knowledge of how all this technology works. Everything we cover, from regulation to network architectures, will be written simply and clearly but with attitude.''